Optics

Check out this premium riflescope designed for competition shooters.

If this British optics company hasn’t been on your radar, it might be time you checked them out.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

Shooters get superior long-range performance in new feature-packed line of riflescopes.

Select models of ATN Optics are now available in three Mossy Oak camouflage patterns for no additional costs.

Sig Sauer delivers a great sighting solution for easily concealable P365 and P365XL pistols.

Keep optics clean and bright with these odorless pre-moistened wipes.

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.

Steady glassing with a binocular or spotting scope begins with a rock-solid tripod. Here are four brand new models from Vortex Optics.

This powerful thermal riflescope evens the playing field for hunters who prefer to work the night shift.

Take back the night with a digital night vision riflescope that’s packed with high-tech features.

The Elite Tactical LMSS2 spotting scope features enhanced lens coatings and updated reticle options.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Don’t ignore the binocular market, or the education base you need to serve it.