Zanders Launches Exclusive Range-Retailer Program

Zanders Sporting Goods has launched an exclusive Range-Retailer program to help shooting ranges capitalize on incentives to diversify offerings to patrons.

Zanders Launches Exclusive Range-Retailer Program

Zanders' new range-retailer program will help retailers take advantage of incentives to pass along savings to customers. (Photo: National Shooting Sports Foundation)

Zanders Sporting Goods has launched an exclusive Range-Retailer Program to help shooting ranges capitalize on incentives and diversify the selection of firearms offered to patrons.

“With regular range programs, dealers have to invest a large amount of money into one manufacturer’s products in order to take advantage of their range promotion,” said Stefanie Zanders, Vice President and Chief Operating Officer for Zanders Sporting Goods. “With our exclusive Range-Retailer Program, dealers are able to diversify their capital into a variety of products to carry at their range.

"No other distributor, that we know of, offers an exclusive program like this. We feel that for a range to be able to invest in a variety of guns, it allows their customers to experience shooting different models that they may not be as familiar with. We believe that this will lead to a higher turn rate for their inventory as well as increased income from range rentals.”

The following manufacturers will be participating in the program:

  • Beretta* (*Beretta options will only be available during 2019 NSSF Range-Retailer Business Expo)
  • CZ-USA
  • Chiappa Firearms
  • Hi-Point
  • Iver Johnson
  • SCCY
  • Eagle Imports (including Bersa, Llama and American Classic)

Zanders’ exclusive Range-Retailer program will officially launch during the NSSF Range-Retailer Business Expo. The show is Aug. 19-21 in Denver. Customers are encouraged to contact their sales representative for more information on the program.

Zanders has been serving U.S. firearms dealers for more than 50 years. Zanders offers more than 40,000 products that now include archery, archery accessories and camping products.

“Our customers have always come first and we strive to go above and beyond their expectations every day,” Zanders said. “Both old and new customers alike will enjoy our ever-growing inventory of outdoor products and accessories as well as our commitment to ensure their complete satisfaction.”


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