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It's hard to believe it's been 10 years, but the Ruger LCP 10th Anniversary Limited Edition pistol is evidence of that milestone.

Viking Solutions has released its new Gong Pistol Target Combo, which includes 3/8-inch thick 3- and 5-inch AR500 plates.

Selling product lines your competitors don’t offer is a good strategy, and one of those lines might be loading equipment made by Dillon Precision.

The Maxum Sporting over/under shotgun from Caesar Guerini has incredible detailing and engraving along with other options for the discriminating shooter.

If you have not selected a card program for your business do so to improve operational efficiencies and get substantial rewards or cash back.

Washington Gov. Jay Inslee has decided that petty politics for votes is better than being an adult about the annual Civilian Marksmanship Program awards.

Dealers from across the country attending SIG Sauer Chalk sessions in New Hampshire get immersed in company's plans along with intense shooting instruction.

Traditional air rifles of yesterday are being joined by big bore airguns that have pre-charged pneumatic tanks and shoot big projectiles for hunting.

Having lights in stock for the legendary 1911 and knowing how to install them is a great way to build customer service and ring up a few more sales.

Daniel Defense hosted a ribbon-cutting to celebrate the official grand opening of its new, state-of-the-art facility in Black Creek, Georgia.

Retailers are tapping into a huge market opportunity and realizing some profitable benefits by using the combination of web auctions and classified advertising.

CCI's new rimfire hunting loads were designed specifically for hunting varmints and other small game.

Speer will release five new products this month at SHOT Show.

SSR sits down with Airforce Airguns found and CEO John McCaslin to discuss why you should stock the most powerful airguns.

The best way to hedge your bets is to limit large ammo purchases to calibers that have both high demand and high margins. Here's what to purchase.

SHOT Show Industry Day at the Range is pleased to announce Triumph Systems as the newest Supporting Sponsor.