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Today’s red-dot sights offer many advantages for young and old shooters alike. Used by competitors, police and military troops, the red dot has features that sell.

There is no getting around the fact that quality optics like red-dots can be expensive.

With a 3x magnification and a ballistically-matched reticle to .223 rounds with holdovers to 900 yards, the Wolfhound incorporates a built-in Picatinny rail mount and rubber armor finish.

New defensive load is built for reliable performance in compact handguns.

Avient might not yet be a familiar brand, but you’ve likely used their products.

Straight-wall cartridges are gaining popularity and are ideal for hunters even in states where they’re not a requirement.

Dead Air’s new defense-oriented CT5P suppressor is purpose-built to meet the needs of law enforcement, but surprise — it actually works great for hog hunters and anyone else running a 5.56 semiauto, too.

If you’re still doing inventory manually on a spreadsheet, it’s time to upgrade to helpful software — and it doesn’t have to cost a lot.

Celebrate America’s 250th anniversary with Cimarron Firearms’ limited-edition Frontier Rifle.

The Zeiss V8 line of riflescopes delivers quality and performance suited to custom rifles and special hunts.

It’s frustrating when a customer spends a lot of time evaluating a product and then walks out without buying it. What gives?

Vortex’s Crossfire II Solar Green-Dot combines rapid target acquisition with solar-assisted power management for dependable performance.

New introductions highlight current trends and the types of guns that are drawing interest from customers.

Chiappa’s Rhino 60 DS Revolver in 10mm Auto utilizes a low bore axis to keep the muzzle down and recoil within reason.