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The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.

Night hunters will appreciate the advanced features and easy learning curve of the WAVE Infrared ATRIS 650 LRF V² thermal scope.

The Quick Draw Retractable Sling system offers hunters, law enforcement and military personnel a streamlined alternative to traditional firearm slings.

This new micro-compact 9mm from Canik is designed for concealability, shootability and recoil control.

WOOX has established a strong reputation for highly functional gun stocks, knives and axes with bespoke style.

Lights and lasers add tactical advantage to home-defense shotguns, and they’re easy for trained counter staff to install.

Woox Elegante Bolt-Action Stocks blend classic walnut craftsmanship with modern chassis technology.

Manufacturers are catering to customers’ interest in lighter guns that are easier to carry on longer treks.

Proof Research expands its Elevation MTR 2.0 rifle lineup with shorter barrel options that won’t sacrifice long-range precision.

The Gen6 Glock G17 offers out-of-the-box solutions to the aftermarket modifications many customers were seeking.

The Creedmoors top other sub-.27-caliber cartridges with velocity and energy retention at distance.

The Solar Charging Rifle Sight is an ultra-compact 20mm tube sight designed for rifle applications.

Trijicon continues to provide state-of-the-art military optics and cutting-edge sporting optics

In this broad product category, success requires the right inventory strategy.

The Mepro Tru-Vision red-dot sight from Meprolight is compact and energy efficient.

Meprolight delivers proven military performance in every optic.

Installing a red-dot sight on an AR is so simple that even new gun owners can do it themselves — but maybe don’t know that or won’t want to attempt it. You can do it for them for a tidy, quick profit.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Holosun’s new flagship pistol optic, the 509T, has a host of features and shooters will appreciate the ultra-durable enclosed design.

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.