From TR magazine Articles

Installing forend grip with bipod e991f65cda8cad0d03a7ea8cd2674507 200603 092501

Installing a Rifle Forend Grip With Bipod

Installing a forend grip with an integral bipod doesn’t require an advanced degree in physics. It’s fast, easy, effortless and effectively communicates a willingness to deliver the kind of customer service unavailable in big-box stores — where the only specialty is loss-leader sales.

Using Facebook Groups for Shooting Sports Business e991f65cda8cad0d03a7ea8cd2674507 200602 082501

Using Facebook Groups for Your Shooting Sports Business

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

Be your Own Expert Maximize Profits e991f65cda8cad0d03a7ea8cd2674507

Be Your Own Expert to Maximize Profits

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

4 Questions for Marketing Plan e991f65cda8cad0d03a7ea8cd2674507 200529 112501

Ask These 4 Questions Every Year About Your Marketing Plan

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Calculating Your Marketing ROI i Stock 1156315847 tumsasedgars copy e991f65cda8cad0d03a7ea8cd2674507 200528 082502

Calculating Your Marketing ROI

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

Connecting People Concept 1 e991f65cda8cad0d03a7ea8cd2674507 200528 112504

Successful Financing With Funding Alternatives

For speed and a willingness to fund small businesses, even businesses in troubled industries, fast-growing but little-known FinTech financing may be an attractive option.

Seekins rings premium optics accessory photo Max Archer e991f65cda8cad0d03a7ea8cd2674507

Help Customers Improve Accuracy With These Simple Tips

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

300 Win Mag at bench LP Brezny e991f65cda8cad0d03a7ea8cd2674507 200607 232504

Op-Ed: The .300 Win. Mag vs. 300 PRC

In the author's opinion, the 300 PRC will stand for some time as a two- or three-box shelf space limit unless additional manufacturers decide to add it to production.

Precision Rifle Long Range photo by Michael D Faw e991f65cda8cad0d03a7ea8cd2674507

How to Capitalize on the Precision Rifle Trend

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

HOWA Chassis Rifle with scope photo Legacy Sports International e991f65cda8cad0d03a7ea8cd2674507 200504 122503

Review: Howa Chassis Rifle

Howa's Chassis Rifle is an accurate, long-range rifle package ready to go out of the box.

Aero Precision Scott Dover boss e991f65cda8cad0d03a7ea8cd2674507 200423 172505

Aero Precision Continues to Drive Innovation

Aero Precision started in the aerospace industry with an emphasis on automated and statistically measured high-precision ISO manufacturing. That naturally aligned to the firearms industry needs.

Inter Ordnance AR 1 rifle 02 e991f65cda8cad0d03a7ea8cd2674507

Review: Inter Ordnance M215 Series

The Inter Ordnance series of rifles, carbines and pistols represent an excellent product for shooters looking to get into the AR-15 game without spending a small fortune. Retailers should be able to make great margins while offering consumers a quality product.

IWI Masada photo by IWI e991f65cda8cad0d03a7ea8cd2674507

Review: IWI Masada M9ORP17 Striker-fired Pistol

The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.

Trijicon 1 Reap IR riflescope e991f65cda8cad0d03a7ea8cd2674507 200326 082501

Must-See Tactical Products for Spring 2020

Check out some of the hottest new products for tactical shooters.