The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.

Check out some of the hottest new products for tactical shooters.

Big sales events drive business. Consider bringing in manufacturer reps and pro-staffers for your next event.

Large corporations have a staff to plan and execute social media campaigns with a tactical precision that would make General Patton jealous. Your shop may be outgunned compared to that, but you do have options to fight back.

Do you know your store's top traffic points and how to best take advantage of them to increase sales? Here's how to pinpoint the top spots in your store.

Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Although lawmakers attempted to level the playing field between the new 21-percent tax rate for incorporated shooting sports businesses and the tax bills of owners of pass-through businesses, confusion is the name of the game. Here's how to navigate the waters.

Whether it's during Christmas and the winter holiday crush or throughout the year, gift cards are among the nation's most-purchased item for exchange. Use these proven tips to increase your sales of gift cards.

Want to see more revenue? Use these tested tips and innovative ways to make more holiday sales and clear out inventory.

Primary Weapons System became well known for its premier tier of long-stroke gas piston AR-15s with leading edge innovation and its highly durable piston-driven uppers and rifles.