When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

In the author's opinion, the 300 PRC will stand for some time as a two- or three-box shelf space limit unless additional manufacturers decide to add it to production.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

Howa's Chassis Rifle is an accurate, long-range rifle package ready to go out of the box.

Aero Precision started in the aerospace industry with an emphasis on automated and statistically measured high-precision ISO manufacturing. That naturally aligned to the firearms industry needs.

The Inter Ordnance series of rifles, carbines and pistols represent an excellent product for shooters looking to get into the AR-15 game without spending a small fortune. Retailers should be able to make great margins while offering consumers a quality product.

The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.

Check out some of the hottest new products for tactical shooters.

Big sales events drive business. Consider bringing in manufacturer reps and pro-staffers for your next event.

Large corporations have a staff to plan and execute social media campaigns with a tactical precision that would make General Patton jealous. Your shop may be outgunned compared to that, but you do have options to fight back.