High-end polymer parts manufacturer PolyOne announced Dec. 2 it has formed a business division dedicated specifically to outdoor products and the shooting sports market.

“The team will focus on improvements such as light-weighting and metal replacement, sound and vibration dampening, non-lead alternatives, ergonomics and aesthetics,” the company said. “Through close collaboration with manufacturers of crossbows and arrows, firearm components, ammunition and accessories, PolyOne has developed in-house expertise to deliver on specific needs within these targeted markets.”

Think of them as the BASF of the outdoor industry — they don’t make the products you buy, they make the products you buy better.

The new team will be lead by PolyOne General Manager Mike Bradley, who brings to the new division over 35 years experience in the polymer industry.

The new outdoor group will focus on improving products in the fishing, hunting, off-road and military markets.`