Lone Wolf Arms recently introduced its new Dawn 365 Barrels for Sig Sauer P365 and P365 XL pistols.

The .380 looked like it might fade away, but new ammo and guns are giving it a fresh life.

The National Association of Sporting Goods Wholesalers announces its 2022 Appreciation Award and Caliber Award winners.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Sig Sauer is working to give more people a proper welcome to the shooting sports.

Versatile optics-ready holster is competition ready.

Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.

Selling ATF-regulated items is a relatively simple way to gain more business.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Sales tips, gun reviews and firearms industry features highlight our biggest stories of the year.