The National Association of Sporting Goods Wholesalers announces its 2022 Appreciation Award and Caliber Award winners.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Sig Sauer is working to give more people a proper welcome to the shooting sports.

Versatile optics-ready holster is competition ready.

Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.

Selling ATF-regulated items is a relatively simple way to gain more business.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Sales tips, gun reviews and firearms industry features highlight our biggest stories of the year.

Sig Sauer’s AXG Scorpion is a lightweight, full-metal P320 with custom touches.

Light double-actions occupy a niche that’s worth understanding and serving.