From SSR Magazine Articles

The Zeiss V8 line of riflescopes delivers quality and performance suited to custom rifles and special hunts.

Straight-wall cartridges are gaining popularity and are ideal for hunters even in states where they’re not a requirement.

Avient might not yet be a familiar brand, but you’ve likely used their products.

The Creedmoors top other sub-.27-caliber cartridges with velocity and energy retention at distance.

The Gen6 Glock G17 offers out-of-the-box solutions to the aftermarket modifications many customers were seeking.

Manufacturers are catering to customers’ interest in lighter guns that are easier to carry on longer treks.

Lights and lasers add tactical advantage to home-defense shotguns, and they’re easy for trained counter staff to install.

WOOX has established a strong reputation for highly functional gun stocks, knives and axes with bespoke style.

Night hunters will appreciate the advanced features and easy learning curve of the WAVE Infrared ATRIS 650 LRF V² thermal scope.

These new modern sporting rifles cover all the customer bases for your store.

These 1911s provide quality and value that will appeal to a broad section of your customer base.

Your regional and seasonal guide to camouflage patterns — what’s available, what works, and what sells.

The ATN Binox 6 Dual Multi-Spectral Binoculars serve a multitude of functions and a wide range of customers.

Barrel crowns play a critical role in maintaining consistency and accuracy.