From SSR Magazine Articles

Century Arms is focused on firearms and accessories that solve problems and provide meaningful improvement over existing products.

Help your customers understand the best options for their specific purpose and you’ll be more effective at selling handgun ammunition.

Weatherby’s new 25 WBY RPM carries more weight farther without giving up speed.

Help your customers understand different cartridges and the ammo that best suits their intended use.

The Veil 400 is a powerful thermal monocular and rangefinder with intuitive controls.

Stopping power has lifted the 10mm to a higher status for people who need protection in the field.

New introductions highlight current trends and the types of guns that are drawing interest from customers.

The Zeiss V8 line of riflescopes delivers quality and performance suited to custom rifles and special hunts.

Straight-wall cartridges are gaining popularity and are ideal for hunters even in states where they’re not a requirement.

Avient might not yet be a familiar brand, but you’ve likely used their products.

The Creedmoors top other sub-.27-caliber cartridges with velocity and energy retention at distance.

The Gen6 Glock G17 offers out-of-the-box solutions to the aftermarket modifications many customers were seeking.

Manufacturers are catering to customers’ interest in lighter guns that are easier to carry on longer treks.

Lights and lasers add tactical advantage to home-defense shotguns, and they’re easy for trained counter staff to install.