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Videos: New Product Award Winners From 2023 ATA Trade Show

Three products were recognized at the 2023 ATA Trade Show with New Product Launch Awards, including climbing sticks from Latitude Outdoors (gold), packs from Mystery Ranch (silver), and a bowsight from Redline Bowhunting (bronze).
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How To Handle Inventory Woes

Having too much or too little product in stock is a retailer’s nightmare. Here’s how to avoid these costly inventory issues.
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Archery Shop Talk: Floor Plan Fruition

A guide on how successful archery pro shops are laying out their floor plans.
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How to Avoid Performance Bias Among Your Workers

More objective employee reviews can reduce turnover and boost engagement and motivation.
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Employee Performance Reviews: Why Should You Offer Them?

Unfortunately, many archery shop owners and managers choose not to conduct employee performance reviews on a regular basis.
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5 Rules for Video Marketing

It’s not as complicated as it sounds and it has the power to engage new customers.
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Behind the Counter: Challenging Product Categories

We asked three veteran archery retailers: “Which product categories are most difficult for you to sell?” Here’s what they had to say.
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Editor's Picks: Top 10 Hunting Retailer Stories of 2022

No one likes to pick favorites, but that's exactly what we did. Here is 10 of our top story picks from 2022.
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Editors’ Picks: Top 10 Archery Business Stories of 2022

Do you have a favorite article from the past year? Here’s our list of editors’ picks for top 10 Archery Business stories of 2022.
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Fuel the Social Media Fire

Your social media efforts now will reap future benefits.
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Behind the Scenes With Barnett Crossbows

Barnett Crossbows Vice President of Marketing Mike Powell discusses the company’s 60th anniversary, its recent sale to Surge Outdoors, and what’s in store for the future.
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Business Self-Assessments

You can use an accurate business assessment to help you make smart business decisions.
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Bring Up the Bow Case Conversation

Bow cases are one of those products that sort of sell themselves, provided your staff is well-informed, you display cases in a meaningful way, and you offer tips to your customers on how to choose the right case — or two — for their needs.
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The Road to a New Bow With Prime Archery

The author learns what goes on behind closed doors as Prime Archery brainstorms, designs, builds and ultimately markets a new compound bow.
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Gain a Bigger Following

Working with influencers can bring more attention to your business, but you have to set clear expectations.
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The Future of ICOtec and Predator Hunting

ICOtec has been making predator calls for nearly 20 years and is looking forward to continued growth in the predator-hunting market.
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Behind the Scenes With Doinker

Doinker Founder Bill Leven took a hard look at his company during the pandemic shutdown. After an 8-month halt in production, rumors of the legendary archery company’s demise are unfounded.