Business

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.

We asked veteran retailers: Do you anticipate strong treestand, ground blind and associated accessory sales this summer?

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Not sure what camo clothing to stock in 2019? Here are three solid picks to consider for your store that your customers are sure to love.

Apply these 10 tips and your archery shop staff will excel on the sales floor.

Gun rentals at shooting ranges or retail stores provide a new profit center, an opportunity to bring in new people and potential for sales.

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

SHOT Show provides opportunities to learn, network and see everything that’s new in the shooting sports and outdoors industry.

Your outdoors shop receives a negative review on social media. What you do next could make a huge difference in how other consumers view your business.

The CEO of Dick's Sporting Goods says it may pull hunting products from its stores due to big financial losses on declining sales in the second half of 2018.

There are many reasons why SIG Sauer's P365 is so popular and why, as a retailer, you will likely see consumer demand continue for some time.

The RISE Armament Competition RA-315 may have just what you need because it has some features not found on many other ARs you probably carry.