Business

Nearly 70 percent of employees in the U.S. are unengaged, costing businesses billions of dollars a year. Here’s a look at how the happiness of the people on your payroll can impact your bottom line.

Increase inventory, build customer traffic and grow your online presence at no cost with Davidson's, a national firearms wholesale distributor.

Not sure if you need to hire more staff at your archery shop? Answer these four questions to find out.

Legitimate competition already makes it a challenge to rank high in online search results so it can be frustrating to see spam serve as an additional hurdle. Here’s what you can do about it.

Establishing strong credit and trust with lenders can benefit your business in many ways.

Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

Advice from veteran retailers can help archery shop owners — established and new alike — navigate through tough times and increase sales.

Maintaining a good roster of employees ultimately comes down to engagement. Accomplish that and everything else about managing your team falls into place. Some understanding of how the human brain functions can help.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.

For a whole host of reasons, few multi-purpose, independent sporting goods stores catering to a core group of hunters and anglers still exist in the U.S. This shop is an exception.

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.