Gear

The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

These new modern sporting rifles cover all the customer bases for your store.

New PXT rifling technology improves barrel life, reduces bullet deformation and delivers more consistent long-range performance.

These 1911s provide quality and value that will appeal to a broad section of your customer base.

Your regional and seasonal guide to camouflage patterns — what’s available, what works, and what sells.

The Spartan Kestros gun sling is a modular rifle carry system engineered to provide secure transport, fast deployment and adaptable carry options

Keep your customers ready for range day with these quality ammo options.

The ATN Binox 6 Dual Multi-Spectral Binoculars serve a multitude of functions and a wide range of customers.

The Timney Alpha Competition Glock Gen 6 trigger delivers a lighter, competition-focused pull while retaining factory Glock springs and internal components.

Barrel crowns play a critical role in maintaining consistency and accuracy.

What customers get wrong about buying scopes, and what they really need to know.

Chiappa’s new 60DS L Frame .44 Magnum commands attention and calms recoil

Flambeau’s Double Coverage long gun case provides dependable firearm protection from truck bed to baggage carousel.

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Federal Ammunition’s Upland Steel 12-gauge loads expand non-lead options for upland hunters with consistent, hard-hitting performance.