Gear

Federal Ammunition has added a 6mm ARC 108-grain Berger BT Target load to its Gold Medal lineup.

Hunters and competition shooters have endless options for aftermarket rifle stocks, and those sales lead to more accessory sales.

Lyman has added its Accu-Prime technology to the All-American 8 Turret press and Victory single-station press.

Several selling points and some good options for customers considering a suppressor purchase.

Nosler has added revolver/lever gun loads for its popular ASP line of ammunition.

Girsan’s Influencer X line of 1911s is born of the original but offers more for today’s shooters.

Get brass clean as new with Ballistol’s Multi-Purpose Oil.

The year's top 10 stories highlight new guns, optics, and strategies to grow your business.

Old-school meets new school on a single turkey hunt in Florida, where two very different firearms from Mossberg got the job done and sealed a couple of Royal Slams to boot.

Riton has built relationships and market share with purpose-built optics that deliver real value.

Akkar USA’s feature-filled Coot Magnum 12-gauge is a hard-hitting over/under shotgun.

Fast Fixes, Common Causes and basic prevention for semi-automatic pistol malfunctions

Beretta’s new AX800 Suprema waterfowl shotgun was designed for serious hunters who demand maximum reliability.

The self-defense market is strong and these guns are getting a lot of attention.

The Diamondback Firearms .338 ARC AR pistol was designed for shooters who demand both innovation and reliability in a compact, high-performance package.

There’s a growing market for airguns and smart retailers should be paying attention.

PARD is delivering thermal and night vision optics with features above their price range.