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ZEISS SFL 10x40 Frontal cropped f4159788da6a13a05c7755e7e3b29890 220426 072502

Zeiss SFL 40 Binoculars

New Zeiss SFL 40 binoculars are available in two sizes, 8x40 and 10x40, and provide exceptional optical performance combined with a compact and lightweight design.

Lucid Optics e991f65cda8cad0d03a7ea8cd2674507

Lucid Optics L7 1-6x24mm Riflescope

A clear, precise view without sacrificing comfort.

Hornady Outfitter copy e991f65cda8cad0d03a7ea8cd2674507

Hornady CX Outfitter .30-06 Ammo

Corrosion-resistant ammo for hunting the backcountry or the back 40.

DSC 8761 e991f65cda8cad0d03a7ea8cd2674507 220407 102504

A Clear View of the Target

Selling optics effectively requires an investment in knowledge and experience.

001 Savage e991f65cda8cad0d03a7ea8cd2674507 220407 102505

The Straight-Pull Truth

Savage is putting its own twist on the classic American-made bolt action.

Streamlight Hellcat 1 e991f65cda8cad0d03a7ea8cd2674507

Streamlight TLR-7 Springfield Hellcat Tactical Light

Ultra-low-profile weapon light delivers 500 lumens.

US Law1 e991f65cda8cad0d03a7ea8cd2674507 220330 122502

Protecting Gun Owners

U.S. LawShield provides education and legal support for lawful gun owners

Umarex Rekt Foam Dart Revolver e991f65cda8cad0d03a7ea8cd2674507 220407 102506

Rekt Jury Foam Dart Revolver

Futuristically styled revolver launches darts farther and faster.

Bone Dry gun and ammo bag pic f4159788da6a13a05c7755e7e3b29890

Bone-Dri Gun & Ammo Bag

The Bone-Dri Gun & Ammo Bag protects handguns and ammunition from corrosion and rust.

MP2

Smith & Wesson Delivers a High-Class Shooter

S&W’s new AR-15 provides premium features right out of the box.

Reloading 2 e991f65cda8cad0d03a7ea8cd2674507 220407 102507

Beyond Reloading Basics

The right dies will help satisfy your customers’ specific needs.

Raging Hunter 460 SW 6 75 Inch Black e991f65cda8cad0d03a7ea8cd2674507

Osborn Takes Marketing Director Role at Taurus

New Zeiss SFL (SmartFocus and Lightweight) binoculars come in two models — 8x40 and 10x40. Both are compact (5.7 inches...

AGS1 e991f65cda8cad0d03a7ea8cd2674507

America’s Gunsmith Shop Under New Ownership

Roy Christensen acquires Gander Mountain’s central gunsmith operation, offering nationwide service to retailers

Domina DX e991f65cda8cad0d03a7ea8cd2674507

Italian Firearms Group Expands Portfolio

IFG is now the sole U.S. Distributor for Tanfoglio Pistols

Rock River OP 1500 e991f65cda8cad0d03a7ea8cd2674507

Rock River Arms OP1500 Rifle

New Operator Series rifles are designed for personal defense.

H X Model 45 70 e991f65cda8cad0d03a7ea8cd2674507

Henry Moves History Forward

Henry Repeating Arms is celebrating 25 years of advancing the classic lever action.

Federal Shorty Force X2 e991f65cda8cad0d03a7ea8cd2674507

Federal Premium Force X2 Shorty Shotshells

Short shells increase shotgun magazine capacity.

Legacy Boss 25 e991f65cda8cad0d03a7ea8cd2674507

Legacy Sports Citadel Boss 25 AR-Style Shotgun

Workhorse shotgun is now offered in a California compliant configuration.