Gear

What does "high-end" mean in terms of riflescopes?

Ruger improves ergonomics and price point with its 5.7x28 pistol.

Quick-adjust design allows shooters to have more control over their weapon.

Can a heavy varmint gun like the Franchi Momentum Elite Varmint also handle big game? Chambered in .224 Valkyrie, it sure can.

Selling ATF-regulated items is a relatively simple way to gain more business.

This dependable AK-platform rifle just got better.

Dial down muzzle blast for a more user-friendly shooting experience.

Customers want to test optics on guns. Letting them try the glass before they buy can equal more sales.

Traditions NitroFire leads the charge for a new generation of muzzleloaders

A great choice for small-game and varmint hunting, pest control and target shooting.

Put new gun buyers on the right path for effective personal protection.

From variable power scopes to holographic sights, EOTECH earns the trust of the most demanding users.

Defensive and tactical ammunition is built to defend and protect.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

New scope delivers European-quality optics that excel in low-light situations.

Combining modern performance with classic lever action lineage.

As the SHOT Show starts to wind down on the second-to-last day, we found some more great products to check out, including a new handgun from Smith & Wesson.