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Inter Ordnance AR 1 rifle 02 e991f65cda8cad0d03a7ea8cd2674507

Review: Inter Ordnance M215 Series

The Inter Ordnance series of rifles, carbines and pistols represent an excellent product for shooters looking to get into the AR-15 game without spending a small fortune. Retailers should be able to make great margins while offering consumers a quality product.

HORNADY new facility in Nebraska 190104 103641 e991f65cda8cad0d03a7ea8cd2674507 200402 172504

Hornady Continues a Tradition

Hornady pushes into 2020 with innovative, new products and plenty of carryover from its past successes.

Ammuntion rifle shotgun photo by Clemons e991f65cda8cad0d03a7ea8cd2674507 200403 092501

Ammunition is a Gateway

Maximize sales potential by focusing on intended use and the other elements that serve that purpose.

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Essential Turkey Guns and Ammo

Turkey guns are tricked-out specialty rigs these days, with loads of hunter-friendly options for customization. Here's what you should consider when stocking the shelves.

IWI Masada photo by IWI e991f65cda8cad0d03a7ea8cd2674507

Review: IWI Masada M9ORP17 Striker-fired Pistol

The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.

Trijicon 1 Reap IR riflescope e991f65cda8cad0d03a7ea8cd2674507 200326 082501

Must-See Tactical Products for Spring 2020

Check out some of the hottest new products for tactical shooters.

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Selling to DIY Gunsmiths

Millions of garage-bench gunmakers and amateur gunsmiths can help you offset market swings in firearm sales.

A Glock 41 Gen4 w Leupold DP Pro reddot sight e991f65cda8cad0d03a7ea8cd2674507 200309 152502

Military's Modular Handgun System Shows Future of Optics

Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Brian Sipe Montana Rifle Company e991f65cda8cad0d03a7ea8cd2674507 200305 132501

Montana Rifle Company Closes Amid Financial Restructuring

Montana Rifle Company, makers of premium custom rifles for 25 years, has closed amid efforts to financially restructure.

Ruger American Pistol 2 e991f65cda8cad0d03a7ea8cd2674507

A Ruger Ready for Duty

Ruger's American Pistol is combat-capable and fit for any hand.

Father son 1 shooting bench targets youth shooting photo by NSSF e991f65cda8cad0d03a7ea8cd2674507

Youth Shooters Are the Future of Your Business

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

Sig Sauer2 P320 Airgun with light

Modern Airguns Excel Under Pressure

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

Sig Sauer2 P320 Airgun with light e991f65cda8cad0d03a7ea8cd2674507 200303 112503

Modern Airguns Excel Under Pressure

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

Go Small Big Profit 3 e991f65cda8cad0d03a7ea8cd2674507 200227 152501

With Shotguns, Smaller Equals More Profit

Adding a handful of 28-gauge guns to your shotgun rack can attract a variety of shooters.

February 28, 2020

A MK1 MOD2 platform availble in SBR pistol and rifle length e991f65cda8cad0d03a7ea8cd2674507

The Past and Future of Primary Weapons System

Primary Weapons System became well known for its premier tier of long-stroke gas piston AR-15s with leading edge innovation and its highly durable piston-driven uppers and rifles.

February 24, 2020

Binoculars 1 lenses coatings photo by Clemons e991f65cda8cad0d03a7ea8cd2674507 200221 152501

Can I Use Rain-X on my Binocular or Riflescope?

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

February 21, 2020

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How an Astigmatism Affects Red Dot Users

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

February 21, 2020

John hafner 093 f4159788da6a13a05c7755e7e3b29890

How an Astigmatism Affects Red Dot Users

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

February 21, 2020