Stories

Shooting Sports Retailer had the chance to give the new RM380 a run during a writer's event at Gunsite Academy last year and the bantam-weight beauty is a hoot to shoot.

Rifles, pistols, ammunition and shotguns tend to make all the headlines at the 2015 SHOT Show. But look a little deeper and you’ll find lots of great gear and gadgets that are sure to bring your customers smiles.

When it comes to types of lasers, we need to think in two dimensions. The first relates to how a laser is integrated with the handgun. The second addresses the method of activation. That’s fancy terminology for “how does it turn on and off?”

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

Tell us what you think about Tannerite and whether it should be legal to buy over the counter or face some regulation.

It’s as if the G42 and the Glock 26 had a love child with a slim profile closer to the G42 but with the height and length roughly the same as the G26. From my perspective it is a fantastic compromise that delivers a great shooting defensive pistol while remaining slim without the bulk.

A Florida lawmaker has introduced a bill in the U.S. House of Representatives to bar the government from banning any ammunition in the United States that doesn't already face restrictions.

The National Shooting Sports Foundation’s Project ChildSafe, a national industry-wide program to encourage safe and responsible firearms ownership, has attracted 1,000 manufacturers, wholesalers, retailers, ranges, instructors, and conservation groups to join its cause.

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

Sources tell Shooting Sports Retailer the company has laid off more than 40 employees — with more pink slips to come. But the CEO claims the company is healthy and poised for growth.

While the ATF opened its exemption-pulling process to comment, a consensus is gathering among firearms and legal experts that the agency went too far by not adhering to the strict statutes that govern what "armor piercing" ammunition is.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

Vista Outdoor Inc., which previously operated as the Sporting Group of Alliant Techsystems Inc., announced today the successful completion of its spin-off from ATK into a standalone, publicly traded outdoor sports and recreation company.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.

Five ways your business can make more money by treating the customer right.