Shooting Sports News: Davidson's Announces Live Events; Sauer Partners With Big Rock

In the latest industry news, Davidson's is offering live events to show new products and Sauer is teaming with Big Rock.

Shooting Sports News: Davidson's Announces Live Events; Sauer Partners With Big Rock

Davidson’s will offer live broadcast events Jan. 4-8 to kick off a new series it is calling "Live From Davidson's."

The series of live streaming events will be an ongoing effort to show the latest news, promotions and industry knowledge to Davidson's dealer network and the Gallery of Guns’ consumer base.

The initial broadcasts, titled “D-Week Live”, will occur the first week of January and will be exclusively for Davidson’s national FFL dealer network. Following “D-Week Live” will be a regularly scheduled roster of events occurring monthly at a minimum.

“We have worked with our vendors for over two years publishing live streaming events”, said Kane Cannedy, VP of Purchasing for Davidson’s. “Now we have taken steps to be even more flexible and timely and produce events for both our consumers and dealers. Having strong relationships with our manufacturing vendors will also allow us to impart industry knowledge straight from the sources.”

Dealers are encouraged to keep in touch directly with Account Executives as event dates approach.

Blaser Group Partners With Big Rock Sports

Blaser Group has partnered with Big Rock Sports, which is now carrying the entire line of Sauer 100 bolt-action rifles designed and built for discerning performance-minded hunters and shooters by J.P. Sauer and Sohn, Germany’s oldest gunmaker.

The S100 rifles deliver guaranteed five-shot sub-MOA performance and feature a crisp, user adjustable single-stage trigger, detachable magazine, three-position safety, and German steel cold hammer-forged Sauer barrel.

“Big Rock is a vital and valued partner for us as we continue to build market share for the Sauer brand,” said Jason Evans, CEO, Blaser Group. “We look forward to working with their team to reach a much broader group of retailers with these world-class rifles.”

The Sauer 100 line is available in a wide array of calibers, including 6.5 Creedmoor and 6.5 PRC, and comes in variety of models.

Dean Joins Yeti Holdings as Director

Alison Dean has joined the Yeti Holdings Inc. Board of Directors as an independent director, effective Oct. 30.

Dean is a former executive vice president, chief financial officer and treasurer at iRobot. She has more than 30 years of cumulative experience in corporate finance. Dean joined iRobot, the leading consumer robot company, in 2005 to help prepare the organization for its public offering and throughout her time there, revenue grew from $142 million to $1.2 billion in 2019. 

“Alison’s corporate financial acumen and her perspective on operational excellence will be extremely beneficial to the Yeti board,” said David Schnadig, chair of the Board of Directors. “Additionally, her experience with global expansion will be invaluable as we continue to focus on Yeti’s international growth.”

Since July 2018, Dean has served on the board of directors and as the Audit Committee Chair for Everbridge, Inc., the leader in critical event management and enterprise safety applications. Dean holds a B.A. in Business Economics from Brown University and an M.B.A. from Boston University.

Vilarino Joins 1791 Gunleather

George Vilarino is the new Regional Sales Manager for the Northeast and Great Lakes regions for 1791 Gunleather.

Vilarino joins the team with a wealth of experience leading sales and customer service efforts all around the world. In this new role, he will oversee sales efforts for 1791 Gunleather in the NE and Great Lakes territories.

“We are excited to welcome George back to the team at 1791 Gunleather,” said Alex Toussieh, CEO of 1791. “He has a decorated resume and has even spent some time at 1791 previously so he brings knowledge of our industry and products that will allow us to continue serving our customers in his territory very well.”

RSR Group Adds Ed Brown Products

RSR Group has added Ed Brown Products, including its large selection of custom 1911 handguns and parts which are now available for purchase.

Ed Brown firearms are engineered, manufactured and handcrafted to deliver superior performance. With more than 50 years of firearms experience, Ed Brown offers a full selection of custom options. Their innovative designs and focus on quality and customer service make them an excellent addition to RSR Group’s assortment.

“We look forward to providing our customers with the top-quality craftmanship Ed Brown Products are known for,” said Wylie Smith, RSR Group’s Director of Purchasing. “Their reputation for high quality products and resulting performance is unparalleled.”

Ed Brown products are now available to dealers through RSR Group's online catalog at


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