Survey: Which Hunting and Shooting Brands Do Men and Women Prefer?

More than 20,000 hunters and recreational shooters were surveyed last year to identify top hunting brands in the market place.

Survey: Which Hunting and Shooting Brands Do Men and Women Prefer?

Photo: National Shooting Sports Foundation

Men and women are spending millions of dollars on hunting and recreational shooting equipment every year. Do you know which brands they prefer?

During 2018, Southwick Associates surveyed more than 20,000 hunters and recreational shooters through its online and sites to identify the top brands in the market.

In 2018, some of the most purchased hunting and shooting brands include the following:

Top rimfire rifle brand: Ruger/Sturm Ruger

Top handgun brand: Smith & Wesson

Top handgun ammunition brand: Federal (including Fusion)

Top reflex/red dot sight brand: Vortex

Top laser rangefinder brand: Nikon

Top laser sight brand: Crimson Trace

Top scope mount brand: Leupold

Top propellant/powder brand: Triple Seven

Top crossbow brand: Barnett

Top arrow brand: Easton

Top broadhead brand: Rage

Top archery sight brand: Trophy Ridge

Top reloading dies brand: Lee Precision

Top reloading powder brand: Hodgdon

Top reloading bullets brand: Hornady

Top decoy brand: Zink/Avian-X

Top game call brand: Primos

Top lure scent brand: Tink’s

Top hunting knife brand: Gerber

Top gun cleaning brand: Hoppes

Top holster/ammo belt brand: Uncle Mike’s

Top choke tube brand: Carlson

More than 100 products were examined in the Southwick Associates 2018 Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource illustrates sportsmen’s participation and shopping behaviors, including the percentage of sales occurring across different retail channels, brand purchased, price paid, and demographics for hunters and shooters buying specific products.

Additional information tracked in the detailed survey includes total days spent per activity, type of hunting/shooting activity, preferred species and where they hunt.

In addition to topline reports covering hunting and target shooting, annual reports also are offered by Southwick Associates for special segments including archery consumers, deer hunters, turkey hunters and waterfowl hunters. These reports provide the industry with an in-depth profile along with trend insights on the specific market.


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