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Amy Hatfield Articles

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NSSF Supports New Gun Legislation Proposed by U.S. Senator Lindsey Graham

Proposed legislation would strengthen criminal penalties for theft of firearms from FFLs to help prevent criminals from becoming repeat offenders.
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With Its Recent Acquisition of First Lite, MeatEater's Business Model Comes Into Full View

Following in the footsteps of the successful business model used by GOOP, Huckberry and other lifestyle e-commerce companies, MeatEater makes its biggest move yet.
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Gun Manufacturers, ATF Joint Initiatives Pay Dividends, But Critical Gains Are Rarely Reported

While gun manufacturers are rarely cited for their work to promote gun safety, they're advancing important initiatives with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) to keep firearms out of the wrong hands.
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UPDATED (April 29): A Cheat Sheet to the NRA’s Recent Lawsuit, Reported Turmoil

News reports of in-fighting and a lawsuit filed by the NRA against its longtime PR agency culminate at the 2019 NRA Annual Meetings and Exhibits, April 26 through April 29 in Indianapolis.
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Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.
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Trump Administration Approves Federal Ban on Bump Stocks

More than a year after the 2017 Las Vegas shooting, in which the shooter used a bump stock on his rifle, the Trump Administration has banned bump stocks.