brian mccombie Articles

Christensen’s lightweight Modern Precision Pistol merges the tactical and hunting markets.

Citadel will put your customers in charge of their home defense with the BOSS 25.

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Sig Sauer eyes a revolution with optics-equipped X-Series pistols.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

Get familiar with the new lines of ammunition your customers will be asking about.

Having a supply of quality handgun accessories and selling them can be the difference between profits and losses.

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

Marlin’s new Dark Series rifles combine classic action with modern tactical features.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.