brian mccombie Articles

Thermal X6 copy

The Thermal Imaging Learning Curve

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

FD Thermal Misconceptions A1

The Thermal Learning Curve for Hunters

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

FG Night and teh Hunter X11

Night and the Hunter: Selling Thermal Optics

Are you ready to sell thermal optics?

November 03, 2025

Trijicon1209

Looking at Thermal Options

Among the top companies making and selling thermals:

January 05, 2024

Thermals Lift Sales

Get familiar with the optics your customers need to hunt the night.

January 02, 2024

P1050171

Always Moving Forward: Weatherby Inc.

With some big introductions in the past year and more to come in 2023, Weatherby is marching into a bright future.

January 24, 2023

M12

Precision Pistol Goes the Distance

Christensen’s lightweight Modern Precision Pistol merges the tactical and hunting markets.

November 04, 2021

B10

Fully In Charge

Citadel will put your customers in charge of their home defense with the BOSS 25.

365 XL NIGHT TRUCK CC LIFESTYLE

Selling Micro Red-Dots to Your Concealed Carry Customers

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.

February 16, 2021

Sector F1 Rangefinder handheld optics

New Optics for 2020

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

November 12, 2020

Sig Sauer P365 with Romeo Red Dot optic photo brian mccombie

Sig's Red-Dot Revolution: Zeroed From the Start

Sig Sauer eyes a revolution with optics-equipped X-Series pistols.

October 08, 2020

Trijicon Optics Bigger and Better

Trijicon Significantly Expands Riflescope Lines

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

Black Hills Ammunition 65 Creedmoor

New Lines of Ammo Customers Will Be After

Get familiar with the new lines of ammunition your customers will be asking about.

Selling Handgun Accessories Howard Communications Photo Library 5238 copy

Selling Handguns? Don't Forget the Accessories.

Having a supply of quality handgun accessories and selling them can be the difference between profits and losses.

Trijicon SRO 1 photo Brian Mc Combie

Range Report: Trijicon's SRO Pistol Red Dot

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

February 10, 2020