Don’t ignore the binocular market, or the education base you need to serve it.

In the latest shooting sports news, Walther has secured a contract to supply its PPQ 9mm pistols to the Lorain County Sheriff's Department, and Brent Wouters is the new president and CEO for Bangers.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

Savage’s MSR-10 Hunter qualifies as an accurate, purposeful hunting rifle.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?

In the latest shooting sports industry news, Hornady is shipping its 350 Legend in 170-grain American Whitetail and Riton Optics has signed Dunkin-Lewis for representation.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.