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Calculating Your Marketing ROI i Stock 1156315847 tumsasedgars copy e991f65cda8cad0d03a7ea8cd2674507 200528 082502

Calculating Your Marketing ROI

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.
Connecting People Concept 1 e991f65cda8cad0d03a7ea8cd2674507 200528 112504

Successful Financing With Funding Alternatives

For speed and a willingness to fund small businesses, even businesses in troubled industries, fast-growing but little-known FinTech financing may be an attractive option.
SIG manufacturing floor Photo by Alan Clemons e991f65cda8cad0d03a7ea8cd2674507 200522 122501

On Memorial Day, The Firearm Industry Pauses

For months, America has been cooped up but life still seems to move at a dizzying pace. But not on Memorial Day. On Monday, May 25, we pause.
Liability and Covid 19 risks e991f65cda8cad0d03a7ea8cd2674507

Webinar: What You Should Know About Liability and Covid-19

NSSF worked with Jay Porter, partner at Bradley, Arant, Boult, Cummings, LLP, to develop a new webinar, “Am I Liable? The Changing Landscape of Liability in the Age of COVID-19."
Changes in Income Tax 491626 1280 200501 144520 e991f65cda8cad0d03a7ea8cd2674507 200514 082504

How COVID-19 Affects Your Business Taxes

If your business has been impacted by the COVID-19 crisis (and, at this point, it’s hard to imagine any business hasn’t been), here are some tax credits worth knowing about.
Business Advertising Covid pandemic e991f65cda8cad0d03a7ea8cd2674507 200511 092501

Coronavirus Reopening Means Telling Everyone You're Open

With the United States slowly "reopening" amid the COVID-19 pandemic, retailers must continue to inform the public about their status and plans.
Henry Repeating Rifles All Weather lever action e991f65cda8cad0d03a7ea8cd2674507

Henry Repeating Arms Continues to Innovate

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.
Precision Rifle Long Range photo by Michael D Faw e991f65cda8cad0d03a7ea8cd2674507

How to Capitalize on the Precision Rifle Trend

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.
Firearms Indoor Shooting Range women e991f65cda8cad0d03a7ea8cd2674507 200428 082501

Reach New Customers With Range Days and Events

Women’s range days and other special events can lead to greater participation and stronger sales.
Aero Precision Scott Dover boss e991f65cda8cad0d03a7ea8cd2674507 200423 172505

Aero Precision Continues to Drive Innovation

Aero Precision started in the aerospace industry with an emphasis on automated and statistically measured high-precision ISO manufacturing. That naturally aligned to the firearms industry needs.
Indoor Shooting Range handgun via NSSF e991f65cda8cad0d03a7ea8cd2674507

Retail, Indoor Range Operating Tactics in the COVID-19 Era

The National Shooting Sports Foundation is holding a webinar to present a number of health-safety best practices FFL retailers and indoor range operators are employing during the COVID-19 crisis.
Selling Handgun Accessories Howard Communications Photo Library 5238 copy e991f65cda8cad0d03a7ea8cd2674507 200504 132501

Selling Handguns? Don't Forget the Accessories.

Having a supply of quality handgun accessories and selling them can be the difference between profits and losses.
Reloading equipment f4159788da6a13a05c7755e7e3b29890 200422 112502

How Reloading Helps Spur Repeat Sales

Quality inventory with reloading supplies along with good, knowledgeable customer service can foster higher sales volume.