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business Articles

John hafner 057 e991f65cda8cad0d03a7ea8cd2674507

The Fine Line Between Socializing and Customer Relations

Is the time your employees spend yakking it up with customers promoting the good of the business, or simply being abused?
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How To Offer a Discount at Your Gun Store Without Losing Money

How do you make sure your discount program isn't costing you profit? And how do you take advantage of discounts from your suppliers?
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What We Know About Gun Shop Customers

Four basic types of shoppers come into your store. Here's how you sell to each one of them.
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Browning, Leupold Offer Affordable Hunting Package

Browning and Leupold combine for a combo your customers will want to take afield.
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2020 SHOT University Has Stellar Seminar Lineup

Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.
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Hitting Your Target With Social Media Advertising

Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.
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Editors' Picks: Top 10 Shooting Sports Retailer Stories of 2019

Do you have a favorite Shooting Sports Retailer article from the past year? Here is our list of editors’ picks for the top 10 Shooting Sports Retailer stories of 2019.
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Hunters, Anglers Boost Legendary Alabama Black Belt Economy

Hunters and anglers visiting the 23 counties in the Alabama Black Belt had an economic impact of $1.1 billion on the region in 2018, according to a study by Southeast Research of Montgomery.
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Business Tip: How to Attract Workers Affordably

How can any business compete for the ever-dwindling number of workers available in today’s marketplace?
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20 Gift Ideas for Hunters

It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?
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Making a Case for Cases

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.
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Quick Holiday Marketing Tactics

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.
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Rapid Gun Systems, AmmoReady.com Offer Integrated Tools for FFLs

AmmoReady.com and Rapid Gun Systems are offering the Rapid Gun Systems enterprise-scale firearms industry solution that can be integrated with AmmoReady.com’s eCommerce platform. The integration is available immediately for existing Rapid Gun Systems customers.