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Employee Training Articles

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How Hackers Really Work — and How to Defend Yourself

Hackers don’t need movie-style genius to break in — they rely on social engineering, unpatched systems, and simple mistakes you can learn to defend against.
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ATA Bow Technician Certification Courses

Any staff member of your archery pro shop can benefit from taking one of the ATA’s Bow Technician Certification Courses.
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Systemize Your Employee Training

Creating a systemized training program will ensure consistent, quality results from your employees.
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Why Continuing Education Is Key for Archery Professionals

The ATA can help you and your business stay current with the latest trends through many of its education-driven member benefits.
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Should You Systemize Your Training?

How systemized training works, why it’s superior to relying solely on individual skill, and how to get started.
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Consistency — The Key to Better Tech Service

The secret sauce to any pro shop’s tech service should be its consistent quality — bow after bow.
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Firearms Training at the Gun Counter

Give your customers a better understanding of when and how to reload.
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The Top 4 Strategies To Train Your New Employee

To develop a happy sales associate or other employee, simplify your approach to onboarding and follow lessons with hands-on learning.
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ATA Bow Technician Certification Course Feedback

Members share their feedback and appreciation for ATA’s Bow Technician Certification Course.
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ATA Launches the Crossbow Technician Certification Course

Capitalize on the ATA’s new opportunity to become a certified crossbow technician.
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Firearms Training Generates Business Growth

Providing quality training opportunities for new and advanced shooters will build a loyal base.
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Help Prevent Unintentional Discharges

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.
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Be a Better Firearms Retailer

Big-box stores have more buying power, but price isn’t the measure of value.
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Credibility at the Gun Counter

Firearms expertise is developed through education and experience.
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5 Tips for Training and Retaining Your Employees

Train your pro shop staff to succeed and your archery business will, too.

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