From SSR Magazine Articles

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

Large, extremely powerful and damned intimidating. That’s the quick take on Chiappa’s newest firearm, the Rhino Revolver L Frame 60...

Optics continue to improve, and these new riflescopes set the bar for 2026.

Built to handle barns, bogs and everything in between, Muck Boots have been keeping feet warm and dry for more than 25 years.

InfiTac brings the first dedicated thermal offering to the handgun market.

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

The world’s largest firearms show delivered something to suit every taste and interest.

Explaining bullet construction and matching customers with the right ammo.

The right pack or bag can bring better organization to tactical training and range practice.