From SSR Magazine Articles

Winchester Optics’ Supreme THSD 384 Thermal Hunting Scope offers plenty of features for the night hunter.

Whether it’s for small-game, a first rifle or more serious competition, the rimfire rifle remains a robust part of the shooting sports market.

Understanding shotgun chokes is relatively simple, but don’t assume your customers know.

Springfield’s updated SAINT Victor line provides advanced performance out of the box.

Modern crossbows are faster, smaller, lighter and more accurate at longer range.

Sub-gauge guns have gained ground, and more and more turkey hunters are turning to the 28.

Hunters and competition shooters have endless options for aftermarket rifle stocks, and those sales lead to more accessory sales.

Several selling points and some good options for customers considering a suppressor purchase.

Girsan’s Influencer X line of 1911s is born of the original but offers more for today’s shooters.

The year's top 10 stories highlight new guns, optics, and strategies to grow your business.

Riton has built relationships and market share with purpose-built optics that deliver real value.

Fast Fixes, Common Causes and basic prevention for semi-automatic pistol malfunctions

The self-defense market is strong and these guns are getting a lot of attention.