Hunters are planning fall trips now. Be ready to help make their hunts better.

It might take a little extra time, but good instruction will protect your store and your customers.

Selling optics effectively requires an investment in knowledge and experience.

Savage is putting its own twist on the classic American-made bolt action.

U.S. LawShield provides education and legal support for lawful gun owners

Big-game hunters aren’t all cut from the same cloth, and it’s important to serve their varying needs effectively.

S&W’s new AR-15 provides premium features right out of the box.

The right dies will help satisfy your customers’ specific needs.

Henry Repeating Arms is celebrating 25 years of advancing the classic lever action.

Selling apparel is where customer perception truly is sales reality.