If you haven’t started your holiday planning yet, you’re already behind. Here’s what to expect this season.

We interviewed Hornady about manufacturing in the Ammogeddon age and ask the question everyone wants to know: When will things get back to normal?

The internet is enormous. Don’t let your website get lost out there because it's tired and out of date.

From EDC pocket lights to mega-output flashlights and weapon-mounted lights, shoppers are looking for ways to light things up.

Ruger's 57 is a hot new pistol in a unique round.

Don’t let a threaded barrel leave your shop without offering to install a muzzle device for the customer.

Are you using a manufacturer point of sale marketing program? Here are four reasons why you should be.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

Knowing defensive shotguns can help you help your customer find the right choice for their needs.

Selling firearm finishes and services can be big business. Are you cashing in?