Judy Kneiszel Articles

If your best candidate counters your wage offer, do you negotiate or keep interviewing?

In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

If you have made yourself so important to your company that it cannot survive without you, you have not created a lasting business — you’ve just created a big job for yourself.

When it comes to online reputation, no one can do as much damage to your company as you can do yourself. Take steps to improve how your business is perceived.

The internet is enormous. Don’t let your website get lost out there because it's tired and out of date.

To find a great new employee, use all the tools available to you, from low-tech to the latest digital developments.

Don’t believe the negative stereotypes you hear about the young generation of workers.

Making time on the job more pleasant for employees will reduce turnover and generally improve your life and theirs

Documenting proper ways for your employees to provide consistent quality service will save time and headaches in the long run.

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.