Follow these simple strategies to help your shooting sports business pick up new customers.

If you haven’t started your holiday planning yet, you’re already behind. Here’s what to expect this season.

The internet is enormous. Don’t let your website get lost out there because it's tired and out of date.

Figure out what’s bringing in the business, and quit wasting time and money on things that aren’t.

Use these five steps to develop thorough, goal-oriented marketing plans.

It feels like everything is digital these days, but don't overlook the power of physically handing someone a card or a brochure.

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.