Available in first and second focal plane models, Hawke’s upgraded 2020 Sidewinder riflescope series offers a host of features.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

Browning and Leupold combine for a combo your customers will want to take afield.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

Technology is changing the way we hunt. You can use this to your advantage, but customers might need an introduction to some of the newer technologies.