Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

Marlin’s new Dark Series rifles combine classic action with modern tactical features.

Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!