tom mchale Articles

Help your customers understand the cost variables involved with reloading their own ammunition.

New practice equipment with the Mantix X10 training system records and analyzes movements to improve essential skills.

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.

To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

Today's modern airguns don't need powder to pack a punch, attract customers or pump up your profits.

Today's modern airguns don't need powder to pack a punch, attract customers or pump up your profits.

While big online retailers have plenty of systemic business advantages, you have advantages of your own. One of the biggest is customer service. Even in these days of online social everything, there’s not much more satisfying than a quality face-to-face experience.

Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.

Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.