Tony Arnold Articles

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

Want to see more revenue? Use these tested tips and innovative ways to make more holiday sales and clear out inventory.

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Four basic types of shoppers come into your store. Here's how you sell to each one of them.

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.

With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.