Trent Marsh Articles

Web working on a bow

Non-Traditional Compensation

Offering your staff the pay and benefits they want isn't easy. Sometimes, non-traditional means are the way to go. While this compensation might not work for everyone, it may be just the kind of thing you need for the people you want working for you.

August 21, 2026

FD Optics Long Range Shooting 1

Lies Your Customers Believe About Riflescopes

What customers get wrong about buying scopes, and what they really need to know.

Konway 1386

Our 4 Best Sales Tips to Sell More Firearms

Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.

Web Billboard

Old School Advertising Isn’t Dead

When it comes to promoting your archery shop and upcoming events, it’s smart to consider local print, local TV, radio and even billboards.

January 23, 2026

DSF3411 web

Become the Hangout

Tips for keeping traffic up during hunting season.

November 21, 2025

Konway

Building a Rifle Bundle

Are ready-made bundles really working for your customer?

Web Moultrie Mobile12 23 59

Cellular Trail Camera Tech Support

Send your customers out the door more informed, and less likely to return upset or with issues, by turning your staff into a cellular trail camera support team.

Business M

Managing Expectations

How do you keep employees happy when they come to you excited to work in the hunting industry, only to learn that it’s almost all just work and very little hunting?

Trappers

Catering to Trappers

Trappers are a niche, for sure, but a passionate one — and there’s money to be made in selling trapping supplies.

Johnhafner 409

Tapping the Non-Hunting Side of the Business

It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

August 13, 2024

DSC3901 copy

Put Some Thought Into a Prostaff

Promotional staffs aren’t just for big, national brands. Could a local prostaff help your shop grow?

Minnesota Archery 17

Public Relations Isn’t Just for Big Companies

Having a solid public relations plan and navigating local and social media can set your shop apart.

December 01, 2020

Konway 1682

Selling Customers the Right Scope

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

August 21, 2020