Maximize sales potential by focusing on intended use and the other elements that serve that purpose.
Turkey guns are tricked-out specialty rigs these days, with loads of hunter-friendly options for customization. Here's what you should consider when stocking the shelves.
The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.
Check out some of the hottest new products for tactical shooters.
Millions of garage-bench gunmakers and amateur gunsmiths can help you offset market swings in firearm sales.
Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.
Montana Rifle Company, makers of premium custom rifles for 25 years, has closed amid efforts to financially restructure.
Ruger's American Pistol is combat-capable and fit for any hand.
Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.
Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.
Adding a handful of 28-gauge guns to your shotgun rack can attract a variety of shooters.
Primary Weapons System became well known for its premier tier of long-stroke gas piston AR-15s with leading edge innovation and its highly durable piston-driven uppers and rifles.
Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.
A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.
Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.
Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.
New for 2020, the .25-caliber TalonP air rifle from AirForce Airguns will be available in a compact, lightweight carbine configuration.
Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.
Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.
How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?
