Vast improvements in shotgun design and ammunition have made measurable performance differences. Does a .410 make sense for turkey hunters?

Small-game hunters are a tiny piece of the puzzle, but they can boost profits.

Winter hunting can be tough, summer is oppressive and spring turkey is challenging. What's the best big game gateway for young or new hunters? Feral pigs.

Waterfowl hunting is big business. Are you cashing in?

With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.

Legacy Sports International has announced their new YOTE camouflage pattern. The YOTE design by Thunder Mountain Camouflage is based on coyote fur and was developed with the help of Les Johnson, champion coyote caller and host of Predator Quest TV.

With new bullet designs, optimal powder formulas and state-of-the-art construction, there’s nothing “primitive” about blackpowder rifles.

Featuring nearly 60 years of industry experience and proven technology, the Wood N’ Stream hunting boot line offers a wide range of styles that will appeal to almost any hunter.

The Vaprtrek boot is 40 percent lighter than the company’s traditional hunting boots but still delivers the support and stability big-game hunters demand.

The whole “front focal plane” thing is sort of a newish feature that some older retailers might not know a whole lot about.