Industry

Let’s face it, gun store customers are getting older. And while more new shooters are entering the market, our seniors have the money and want to spend it on their favorite pastime.

Offering over 400 variations of more than 30 product lines, Sturm, Ruger & Co., Inc. (Ruger) has bounced back this year from sagging 2014 earnings.

The Shock N’ Awesome Tomahawk has an overall length of 13 inches and the high carbon 1055 tool steel blade length is 2-5/8 inches. Opposite the blade is a curved penetration spike.

Gun restoration and cleaning can be profitable, but there are some serious considerations before you decide to undertake a project.

In an extensive study that spanned over a year and surveyed more than 1,000 gun owners, the nation’s top firearms industry advocacy group tries to unlock the motivations and desires of a market that’s becoming more of a driving force in the gun world.

Should retailers be worried about a slowdown in sales? And is it “ethical” to hope for a bad political result to scare people into buying more guns?

While handguns are far and away the most popular firearms among female gun owners, AR-style rifles are making a major impact in the women’s market.

When it comes to types of lasers, we need to think in two dimensions. The first relates to how a laser is integrated with the handgun. The second addresses the method of activation. That’s fancy terminology for “how does it turn on and off?”

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

Tell us what you think about Tannerite and whether it should be legal to buy over the counter or face some regulation.

The National Shooting Sports Foundation’s Project ChildSafe, a national industry-wide program to encourage safe and responsible firearms ownership, has attracted 1,000 manufacturers, wholesalers, retailers, ranges, instructors, and conservation groups to join its cause.

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

Sources tell Shooting Sports Retailer the company has laid off more than 40 employees — with more pink slips to come. But the CEO claims the company is healthy and poised for growth.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.