Industry

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.

Five ways your business can make more money by treating the customer right.

Remington Outdoor Company announced Tuesday it was launching a new incentive program to help boost sales by giving top retailers cash for moving inventory.

The new ECHO 308 from Del-Ton, Inc., has been in development for some time and was finally unveiled at the 2015 SHOT Show.

Recognizing the trend in creating gun ranges that cater to a more affluent, urban clientele who demand more services and better facilities, a new group is on the ground floor of building a new indoor range in the Washington suburbs in Maryland to help offer something new for folks who have few options.

With ammo supplies short and more shooters building their own bullets, it’s important to ask a few key questions before stocking presses and powder.

National Association of Sporting Goods Wholesalers annual expo has truly become a must-attend event for those who want a preview of what’s in store for the shooting sports market this year.

Sprague’s has gone through a number of renovations and additions, morphing into a 23,000-square-foot operation that includes a 10-lane, 25-yard indoor shooting range, plus extensive retail and training space.

While ARs and handguns are popular for securing hearth and home, the classic scatter gun still has its place for personal protection.

With new bullet designs, optimal powder formulas and state-of-the-art construction, there’s nothing “primitive” about blackpowder rifles.

You're the experts. Tell us what you think are the gems and dogs of the 2014 handgun world.

FNH USA has finally released its much anticipated FNS-Compact carry pistols in 9mm and 40 S&W.

The following ratings were taken from www.gunsandammo.com.

The social media outlet’s importance continues to grow, but even though it can make a huge difference in a retailer’s operation, unfortunately there are limits.