American Outdoor Brands Corp. Acquires LaserLyte

American Outdoor Brands' acquisition of LaserLyte sight and training systems adds the established brand to the company's Electro-Optics line.
American Outdoor Brands Corp. Acquires LaserLyte

American Outdoor Brands Corporation has purchased LaserLyte to add to its Electro-Optics Division, Crimson Trace.

The deal includes substantially all of the assets of LaserLyte, a provider of laser training and sighting products for the consumer market. Terms of the deal were not disclosed.

LaserLyte was created in 1996 when Larry Moore, CEO and president, combined his gun gun accessory business, TacStar, with Lyte Optronics. After selling the gun accessories division in 1997, Moore re-purchased LaserLyte in 2001. In 2004 his son, Aaron Moore, joined the company asVice President and Director of Operations. Since then, the company has focused on designing cutting-edge laser products for the shooting industry.

LaserLyte laser sight training systems help shooters practice to achieve better performance.

“We are excited to add the LaserLyte brand and product lines to our existing lineup of Crimson Trace laser sights, tactical lights, and optics," said Lane Tobiassen, President of the Electro-Optics Division and Crimson Trace Corp.

"LaserLyte is well-known among consumers for its innovative laser training and sighting products, which cover a range of applications including non-live fire firearms training, sighting in rifle scopes and optics, and entertainment. LaserLyte’s firearm training systems, laser sights and bore sights complement our existing offering, enabling us to reach broader segments of the consumer electro-optics addressable market.

Crimson Trace completed the acquisition of LaserLyte assets, consisting largely of inventory and intellectual property, utilizing cash on hand. Inventory related to the acquisition will be transferred to the Crimson Trace facility in Wilsonville, Oregon, where LaserLyte operations will be assumed by existing product development, sourcing, assembly, and sales and marketing teams.

"LaserLyte products fit well within our existing distribution network, and with the support of our product development and sourcing teams, we believe the additional brand and product lines provide us with growth and expansion opportunities for the Electro-Optics Division,” Tobiassen added.

All photos: LaserLyte


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