2026 Hot Product Guide

The Latest

Primary Arms Optics G Lx 1x Prism includes super rugged design etched reticle auto Live and BDV ACSS reticle

Optics New Red-Dots Moving the Market Forward

Ammo Federal Upland Steel 12-Gauge Loads

Optics GPO Bucks the Status Quo in Optics

Ammo 6 New Subsonic Ammo Options

Shell Shock 308 NAS3 Cases e991f65cda8cad0d03a7ea8cd2674507

Ammo Shell Shock Technologies .308 NAS3 Unloaded Cases

Meprolight MVO 1 e991f65cda8cad0d03a7ea8cd2674507

Optics Meprolight Moves Into Magnified Optics

BURRIS riflescope e991f65cda8cad0d03a7ea8cd2674507

Optics 7 Riflescopes That Set the Bar

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The Latest

Optics New Red-Dots Moving the Market Forward

Ammo Federal Upland Steel 12-Gauge Loads

Optics GPO Bucks the Status Quo in Optics

Ammo 6 New Subsonic Ammo Options

Ammo Shell Shock Technologies .308 NAS3 Unloaded Cases

Optics Meprolight Moves Into Magnified Optics

Optics 7 Riflescopes That Set the Bar

Read It Your Way

Get the insights your colleagues read. Delivered FREE to your inbox or mailbox. Better yet, get both. Why choose?

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Shooting Sports Retailer offers news and information that helps retailers make more money, see what the market wants and stock the latest products in an increasingly dynamic shooting sports industry.