With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.

The German company that makes the controversial iP1 pistol which only fires when held by a specific shooter is in deep financial trouble.

One of the definite trends in the airgun market is the appearance of bigger-bore air rifles — .25 caliber all the way to .50 caliber — being used by a growing cadre of hunters.

Shooting Sports Retailer has learned that TrackingPoint, makers of a high-tech rifle that is billed as being able to shoot a moving target at almost 1,000 yards, has suspended all orders for its so-called precision guided firearm "due to financial difficulty."

The airgun market is definitely on the move. There are more airgun models available today than ever before, the technology used in these airguns keeps improving, sales are up and the manufacturers are aggressively marketing their wares.

A day after it's initial deadline, Colt has extended given investors seven more days to accept a 70 percent cut in returns or a structured bankruptcy of the company.

One of the nation's most recognized firearms brands may go under today after it asked investors to take a 70 percent pay cut or accept a so-called "pre-packaged" bankruptcy.

Let’s face it, gun store customers are getting older. And while more new shooters are entering the market, our seniors have the money and want to spend it on their favorite pastime.

Offering over 400 variations of more than 30 product lines, Sturm, Ruger & Co., Inc. (Ruger) has bounced back this year from sagging 2014 earnings.

The Shock N’ Awesome Tomahawk has an overall length of 13 inches and the high carbon 1055 tool steel blade length is 2-5/8 inches. Opposite the blade is a curved penetration spike.