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Wave Atris thermal 1

The Easiest Thermals to Zero

Night hunters will appreciate the advanced features and easy learning curve of the WAVE Infrared ATRIS 650 LRF V² thermal scope.

Up Close Gemini Generated Image kqjhklkqjhklkqjh copy

Three Air Rifles Hunters Want

Air guns sell better than you might expect, and without all the paperwork. Here are three popular models to consider stocking.

Sightron S6 10 60x56 Snap Foucs With Wheel MOA

Sightron S6 10-60x56mm ED Field Target Riflescope

The Sightron S6 10-60x56mm ED Field Target riflescope combines advanced Snap Focus parallax control, premium Japanese glass and competition-ready precision.

Range Report Ruger American 11 lede b copy

Reviewed: Ruger American Rifle Generation II Predator

The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.

Thermal X6 copy

The Thermal Imaging Learning Curve

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

7 New ARs You Should be Stocking

7 New ARs You Should be Stocking

These new modern sporting rifles cover all the customer bases for your store.

PROOF Research PXT

Proof Research PXT Barrel Technology

New PXT rifling technology improves barrel life, reduces bullet deformation and delivers more consistent long-range performance.

5 Budget-Friendly 1911 Double-Stacks

1911 HANDGUNS

5 Budget-Friendly 1911 Double-Stacks

These 1911s provide quality and value that will appeal to a broad section of your customer base.