Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

Making use of the live video feature on platforms like Facebook and Instagram can help boost brand awareness and build customer trust.

Want to make a great first impression with potential customers? Listen, deflect praise on others and treat every stranger with respect.

The annual IWA Classics outdoors show March 6-9 in Nuremberg, Germany, is set to take place despite concerns about the Covid-19 virus outbreak in China.

From networking with peers and industry associates to enjoying the sights and sounds of Broadway, the Hunting Retailer Show in Nashville offers numerous guaranteed takeaways.

In the latest shooting industry news, Daniel Defense has issued a safety notification for its Delta 5 rifle and Zanders Sporting Goods has been honored by TriStar Arms.

Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.

The NSSF, and firearms and ammunition industry, oppose state attorneys general effort to stop jobs-creating rules from going into effect.

If you want your store's sales signs stand out to customers, use the most vivid colors available to catch their eye so they can easily find the products.