Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

In the latest shooting industry news, Ruger is making its debut at the Great American Outdoor Show in Pennsylvania, top speakers are scheduled at the SCI Convention in Reno and GSM Outdoors has acquired Hunters Specialties.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Headed to the Hunting Retailer Show? Don’t miss the all-star lineup of speakers leading educational seminars on a variety of topics.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.

American Technologies Network has a redesigned scope — the ThOR LT — to serve the needs of the hunting community.

A record 2,600 exhibitors opened the 42nd SHOT Show in Las Vegas, the 22nd time the show has been held in the city.