Buyer Registration Now Open for 2020 SHOT Show

Buyer registration is now open for the 42nd Shooting, Hunting and Outdoor Trade Show in January 2020 at Sands Expo Center in Las Vegas.

Buyer Registration Now Open for 2020 SHOT Show

SHOW Show, now in its 42nd year, is the biggest event at the Sands Expo Center in Las Vegas. (Photo: Alan Clemons)

Buyer registration is now open for the 42nd Shooting, Hunting and Outdoor Trade Show, set for Jan. 21-24 at the Sands Expo Center in Las Vegas.

The SHOT Show will attract more than 60,000 professionals for the firearms and outdoor industry’s annual main event. Exhibitor registration will open later in October.

Owned and sponsored by the National Shooting Sports Foundation, the firearms industry trade association, the SHOT Show is the largest trade show of its kind in the world. The show is open to trade members only and not to the public.

Many official show events cluster around the four days of SHOT Show, creating “SHOT Week.” These include the 6th Annual NSSF/HAVA Golf Classic in support of Honored American Veterans Afield, a firearms industry-run charitable organization that helps the healing of disabled combat veterans and their reintegration back into normal life through participation in hunting and shooting sports.

The two-day Supplier Showcase is a show-within-a-show, with hundreds of OEM third-party suppliers meeting with exhibiting manufacturers and exploring their needs for extrusions, fabrication, fabrics, machinery, metal, plastics, software, logistical support and tools.

Also returning in 2020 will be the one-day Pop-Up Preview section, where hundreds of new exhibitors will showcase clothing, footwear, cameras, tents and other gear that today’s hunters and outdoors enthusiasts demand.

Education has always been an important component of SHOT Show. The event includes the full-day SHOT University and a variety of shorter Retailer Seminars \throughout the show week for retailers, as well as a dedicated law enforcement education program.

For the 11th year in a row, the SHOT Show will take place at the Sands Expo Center. SHOT is the largest event hosted at the Sands and attracts buyers from all 50 states and 111 countries. Some 12.5 miles of aisles lead to displays of firearms, ammunition, gun safes, locks and cases, optics, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement gear, hearing and eye protection, tree stands, scents and lures, cutlery, GPS systems and other electronics, holsters, apparel, leather goods, game calls and decoys.

Registration for attendees/buyers is now open at


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