Federal’s Custom Shop for Ammunition Launches Online

Federal's new Custom Shop offers shooters and hunters the chance to order custom ammunition for centerfire rifles and shotguns, including TSS loads for turkeys, waterfowl and upland birds.

Federal’s Custom Shop for Ammunition Launches Online

If you're not into reloading and creating customized rounds with premier powder and components, Federal is taking up the slack for you.

The legendary ammunition company announced in mid-2019 it would be offering an online Custom Shop for consumers. Premium components would be used for the shotshells and rifle cartridges, both of which could be purchased in different calibers and gauges for big and small game, turkeys, waterfowl and upland birds.

In the rifle cartridges, a wide selection of bullets from Federal, Nosler, Sierra, Berger, Barnes and others are offered. Custom TSS Shotshells for turkey, waterfowl and upland game also can be ordered online through the custom shop on the Federal site. Orders are shipped direct to consumer.

“The Federal Custom Shop is a new way to deliver your preference of the perfect centerfire rifle or shotgun load built by our ammunition experts,” said Federal Ammunition President Jason Vanderbrink.

Centerfire rifle shooters currently can choose numerous bullets and from more than 10 different cartridges including 6.5-284 Norma, 257 Weatherby, 243 Winchester, 257 Roberts +P, 6.5 Creedmoor and more. Shotshell customers can custom order a large variety of loads including 10-gauge and 28-gauge. Shotgun loads with unique payload sizes or loaded in 2-3/4 hulls for a lower recoil benefit are also possible.

A lot of ammunition options exist at Federal’s Custom Shop that will appeal to customer personal preferences. However, the long list of options will change as the shop grows.

“If it’s not in Federal’s vast catalog as factory-loaded ammo, we may have it listed on our website as a load we will custom hand-load for you. We now have a specific selection of rifle and TSS shotshell loads that we will build on-demand, per order,” Vanderbrink said. “For example, Barnes 120-grain Tipped TSX in 6.5-284 Norma and 28-gauge TSS turkey loads aren’t products we list in our catalog, but you can certainly order them through our Custom Shop.”

Federal's new Custom Shop ammunition costs $99 per box of centerfire and $96-$153 for shotshells.
Federal's new Custom Shop ammunition costs $99 per box of centerfire and $96-$153 for shotshells.

Each Custom Shop round is loaded to order by expert engineers in Federal's state-of-the-art reloading workshop. These veteran craftsmen combine the best components with extra quality checks at every stage for the most consistent velocity, accuracy and overall performance. Loads are hand-checked for final inspection and cleaned before being custom-packed in durable packaging signed by the engineer who hand-loaded it.

The facility is located in a specialized room at Federal’s main factory in Anoka, Minnesota. The Custom Shop is not open to the public — it's an online, direct-to-consumer shop only.


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.