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Archery Trade Association Articles

FET deferral

ATA Video: Treasury Department Grants Federal Excise Taxes Deferral

Our friends at the Archery Trade Association (ATA) recently released a video detailing news of the U.S. Department of Treasury granting a 90-day deferral on federal excise taxes for hunting, shooting, archery and fishing products.
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Video: Paycheck Protection Program Flexibility Act Updates

ATA’s Wendy Lang explains recent updates to the Paycheck Protection Program Flexibility Act.
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Video: How to Apply for Paycheck Protection Program Loan Forgiveness

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.
Tax Implications

Video: Small Business Tax Implications for 2020 Coronavirus Programs

Our friends at the Archery Trade Association (ATA) produced this video to help hunting retailers navigate the somewhat murky waters regarding tax implications for 2020 coronavirus programs.
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Video: Small Business Advice for Dealing with COVID-19 Challenges

Our friends at the Archery Trade Association provide updates on virtual small business town halls and the Paycheck Protection Program.
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Video: How to Apply for a Coronavirus Disaster Relief Loan

The Small Business Administration is offering low-interest loans for businesses impacted by the coronavirus. In its latest video, the Archery Trade Association shows you how to apply for these disaster relief loans.
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9 Things Your Archery Business Can Do During the Coronavirus Pandemic

By staying calm and having a plan, your company can be productive amid COVID-19 concerns. Our friends at the Archery Trade Association (ATA) offer these nine suggestions.
John Hafner small business loan

COVID-19 Disaster Relief: Advice From the ATA on How to Apply for a Small Business Loan

You can apply for a disaster relief loan through the Small Business Administration to get financial assistance. Our friends at the Archery Trade Association (ATA) explain how.
Experiential Retail beauty

Experiential Retail: Focus on the How

With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.
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Experiential Retail: Focus on the How

With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.
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How ATA Grows Archery Participation Through Strategic Partnerships

The ATA leverages its partnerships with many agencies and organizations to boost business for ATA members, strengthen the industry and increase participation rates.
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Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.
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Archery Industry Posers Alert — Part 2

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.