bushnell Articles

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Shooting Sports News: Walther Secures Contract for PPQ 9mm Pistols; Wouters new Bangers President, CEO

In the latest shooting sports news, Walther has secured a contract to supply its PPQ 9mm pistols to the Lorain County Sheriff's Department, and Brent Wouters is the new president and CEO for Bangers.

August 18, 2020

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11 Red-Hot Red-Dot Sights

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

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9 Great Riflescopes for 2020

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

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Savage MSR-10 Hunter: A Repeating Dream

Savage’s MSR-10 Hunter qualifies as an accurate, purposeful hunting rifle.

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Help Customers Improve Accuracy With These Simple Tips

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

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Can I Use Rain-X on my Binocular or Riflescope?

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

February 21, 2020

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Bushnell Announces Military VIP Program

Bushnell is offering a new VIP Purchase Program for all members of the United States Military.

December 12, 2019

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20 Gift Ideas for Hunters

It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?

November 18, 2019

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Shooting Industry News: Hornady Shipping 350 Legend; Riton Optics Signs Dunkin-Lewis

In the latest shooting sports industry news, Hornady is shipping its 350 Legend in 170-grain American Whitetail and Riton Optics has signed Dunkin-Lewis for representation.

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Shooting Industry News: Hornady Shipping 350 Legend; Riton Optics Signs Dunkin-Lewis

In the latest shooting sports industry news, Hornady is shipping its 350 Legend in 170-grain American Whitetail and Riton Optics has signed Dunkin-Lewis for representation.

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Tips for Upselling Premium Optics

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

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Shooting Sports Industry News: Beretta Wins Gator Cup; Nexgen Outfitters Launches

In the latest shooting sports industry news, Team Beretta shooters achieved 13 podium finishes in seven events at the 2019 Gator Cup.

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Three Ways to Help Your Hunting Customers Close the Distance

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.

November 08, 2018

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Bushnell Offers A Pretty Awesome New Guarantee On Its Optics

Bushnell has just locked down a "No Questions Asked" guarantee for most of its most popular products, pledging to make it right no matter how a sportsman's optic goes bad.

January 11, 2016