A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

Generating engagement with your Facebook page is a lot like dating, and it requires a clear picture of whom you’re trying to attract.

Help your customers understand the cost variables involved with reloading their own ammunition.

An Idaho bear-hunting adventure changes course with the opportunity to test new tungsten loads on strutting toms.

Browning’s legendary A5 is the right blend of beauty and brawn and promises no-fail performance no matter how miserable the conditions.

Stock up on purpose-built gear to serve the growing legion of dedicated turkey hunters.

Get familiar with the new lines of ammunition your customers will be asking about.

Get familiar with the new rifles your lever-loving customers will be seeking.

Savage’s MSR-10 Hunter qualifies as an accurate, purposeful hunting rifle.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.