We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.

New hunting and shooting products for retailers include the Pointer Phenoma, Savage Apex 110 and Shaw Barrels Mk-X CS, among others.

Increase inventory, build customer traffic and grow your online presence at no cost with Davidson's, a national firearms wholesale distributor.

Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.

Establishing strong credit and trust with lenders can benefit your business in many ways.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.